ANALOG EDGE
Technology Transformation
"The Analog Edge represents that moment where technology becomes so sophisticated it feels like a natural and seamless part of our world. Like a pencil in the hand or a heart beating, it simply is. The complex becomes intuitive and invisible."

Where Others See Problems, I See Possibilities

While most consultants focus on fixing what's broken or even perpetuating it, I specialize in uncovering the hidden opportunities within your challenges. My approach transforms obstacles into advantages, turning your biggest pain points into your most significant competitive advantages through optimistic, solution-focused thinking that sees puzzles waiting to be solved rather than problems to be endured.

Transforming Challenges Into Success Stories

Every engagement becomes an opportunity for breakthrough performance and measurable growth

$10M
New Business Generated
From failing data center migration
95%
Project Success Rate
Up from 71% baseline
99.999%
Infrastructure Uptime
From 60% availability
$5M
Revenue Recovered
Through business process improvement

Opportunity-Focused Transformations

The "Perfect Learning Opportunity"
When Dell assigned me to a $2M contract about to be canceled due to poor performance, management said it was the perfect place to learn because "I couldn't make it any worse." Instead of accepting failure, I saw an opportunity to understand what wasn't working and build something better. That "failed" contract became a $10M success story, eventually generating almost $100M in additional client sales.
From Stalled to Soaring
A major healthcare network's $10M digital transformation had been stalled for six months with zero production releases. While others saw an expensive failure, I saw a team that needed direction and a process that needed refinement. Within 60 days, we delivered the first production releases and transformed a 30-person effort into a high-performing agile success story.
Innovation Through Adversity
Currently developing an AI-powered resume optimization system after being laid off - my response to experiencing firsthand how broken our hiring systems are. Rather than complaining about the broken hiring system and doubling down on applications per day, I'm building solutions that help candidates overcome ATS limitations and help companies find the perfect talent they're missing. One of my mentors noted: "It's so interesting that your response is not to give in to what's broken, but instead to try to solve the problem for everyone."

Ready to Transform Your Challenges?

I'm Mark Hasse, founder of Analog Edge, Zukini Computer Systems, Human First Talent and others. I've spent years working at startups to the Fortune 5 and one thing that has always stood out to me, whether in my personal or my professional life, is that the biggest breakthroughs often come from the most challenging situations. When systems fail and teams are stuck, that's where I do my best work - turning chaos into elegant solutions that perform and tying those results to the bottom line. The best solutions deliver ROI through innovation, not by cutting.
Let's explore how your biggest obstacles might become your greatest opportunities. I bring decades of experience in turning around failing systems and programs across proprietary hardware and software products, healthcare, finance, energy, and infrastructure.
Location
Chicago, IL
Phone
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